Young V&A will open in London’s Bethnal Green on Saturday 1 July 2023 following a three-year transformation into London’s major new cultural destination for children, families, and young people. Designed with and for 0–14-year-olds, Young V&A’s mission is to inspire the next generation of artists, designers, performers and practitioners.

There is a fabulous range of children’s products that have been created and curated for the shop, with a strong focus on sustainability and inclusivity. Customisable and collectable, Young V&A souvenir range uses doodles created exclusively for the museum to inspire creativity and identity in young audiences. Fashion accessories are paired with embroidery patches and badges, and stationery with stickers and magnets and a range of products that reflect a selection of iconic children’s brands found in the V&A collection and a raft of wonderful books published by Puffin and V&A.

www.vam.ac.uk/young